I design and build websites for independent brands and beauty businesses who don't do boring.

+ service-menu strategy for salons and stylists.

Portfolio

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/ Portfolio

Some experiments and explorations

Visit live site ↗
Two doors · salon + MoDot

Hair of the Fox

A desert-oasis website with two doors: one into a clean-air salon in St. Louis, the other into MoDot Diamonds, jewelry made from car break-in glass. Services, booking, a hair care shop and pop-ups, all under one groovy roof, plus a branded letter to walk her clients through new pricing.

✦ The Full Bae Brand & Web Design Service Menu Content & Copy Pricing Transition
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Mermaid Hair Extensions

A full brand and business build for Alicia's studio in Cozumel, Mexico — logo & gold linocut illustration, a bilingual editorial website, a complete service menu, plus salon consulting and education.

✦ The Full Bae Brand & Web Design Bilingual Web Design Service Menu Salon Consulting Education
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Bilingual label system · EN / ES
Gutz Gutz OG label design (English) Reuti label design (English) Mi Shirota label design (English) Gutz Gutz Pets label design Kefir label design (Spanish / Español)
Full case study →

Gutz Gutz Probiotics

Full-scope brand build for a superprobiotic wellness line — naming, label illustration, packaging, and the bilingual (EN/ES) website and copy, all designed from scratch.

✦ The Full Bae Full Brand Identity Naming & Packaging Bilingual Web Design
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Inside the site — a section tour
Courses & Guides section, including the Beyond Basics chemical-safety textbook Educational Articles section Templates & Assets section Groovy Groomin' product recommendations section Salon Safety Gear section Client Protection & Comfort section
Full case study →

The Hair Hug

A salon-safety education brand and website built from the ground up — identity plus a full multi-section site of donation-based courses, articles and templates, and the Beyond Basics chemical-safety textbook.

✦ The Full Bae Brand & Web Design Education Platform Content & Copy
Worm To Be Wild cover
Packaging & brand · Worm Turds + Worm Childs

Worm To Be Wild

Full brand identity and packaging for a vermicompost company — naming, logo, and a two-line pouch system (Worm Turds for your plants, Worm Childs feed the earth) with real personality.

✦ The Calling Card Brand Identity Naming & Packaging Illustration
Little Bu cover
Bottle & label system · in sequence

Little Bu

Brand and packaging for a handmade, regenerative Bokashi soil amendment — an apothecary-style bottle and a full non-toxic label system, designed from scratch.

✦ The Calling Card Brand Identity Packaging Design Illustration
Tin Tan cover
Brand + poster & product collection · in sequence

Tin Tan Official

Product brand design and an official collection / museum catalog for the Mexican icon Tin Tan — logo, character illustration, a six-colorway poster system and product-launch graphics.

✦ The Signature Brand Identity Illustration Poster System
Full landing-page concept · top to bottom

Bats Away

A website concept and brand for a humane bat-removal company — logo, custom illustration, copy and a full landing-page design. Clean, trustworthy, professional. Hit Live preview to scroll the interactive concept.

✦ The Signature Web Design Brand Identity Illustration
Bilingual site concept · EN + ES

drought.farm

Brand and a full bilingual (EN/ES) website concept for drought.farm × hippie calle orgánica — an aeroponic tower-garden company. Logo, playful editorial layout and copy in both languages.

✦ The Presence Web Design Brand Identity Bilingual Copy
The Human Walker logo
Brand concept · logo + marketing one-pager

The Human Walker

A business concept and brand that flips dog-walking on its head — walks for humans. Gentle, empathetic walking sessions built around mental and physical well-being. Naming, logo and a full marketing one-pager, from scratch. A 2024 concept.

✦ The Presence Brand Identity Concept Copywriting
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Inside the app · dark + light

Groovy Bible Reading

A groovy, 70s-sunrise reading schedule for reading your Bible every day, with three plans I built from scratch (including a Day and night plan, a little in the morning and a little at night), private notes, and little reading groups so friends can read together.

✦ The Full Bae App Design UX & UI Trilingual Web App

/ Copywriting & Curriculum

The salon-safety curriculum I wrote & designed

From 2018 to 2026, alongside my design work, I developed salon-safety curriculum and consulted on hairstylist businesses — researching and writing 20+ safety articles, building courses, and designing every cover myself. All of it published on The Hair Hug education platform. Open the folder to read them.

Click to open

Services

Design for Strategy, Personality and Results

So — what should we make together? Here's where I can help.

Web Design

Web Design

Fully custom, built to convert — not a template with your logo on it. Responsive, fast, and easy for you to actually update.

Brand Design

Brand Design

Logo, palette, type, and voice systems that hold up everywhere your brand shows up, from your site to your Instagram grid.

Service Menu Strategy

Service Menu Strategy

Menu audits and rewrites for salons — structure and pricing that make it easy for clients to book the services you actually want to do.

Salon Safety Education

Salon Safety Education

I'll work with you 1:1 to organize your salon around safer workflows and smarter business — a clear plan, hands-on training, and safety coaching for whoever leads it.

How I Work

Not sure where to start?
That's exactly where I do my best work.

Some of my favorite projects start with a client who has no idea what they want yet — just a business, a feeling, and enough trust in me to figure out the rest. That's genuinely my favorite place to begin. Give me a general sense of who you are and what you do, whether it's beauty-related or not, and I'll turn it into something beautiful and functional. I work with anyone — a one-person show just getting off the ground, or a fully stacked company that needs a partner who gets it. And when I'm given the most freedom to create? That's when I do my best work.

Investment

What it costs to work together

Projects start at $900 and, depending on scope and features, climb to $13,999+. Here's roughly where projects tend to fall.

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The Calling Card

$900–$3,200

↻

The Calling Card

  • Landing page — for those who know they need a website but need to start small
  • Basic info, links, and booking or payment integration
  • Turnaround in about a week
  • Perfect for getting a business live & visible fast
↻

The Presence

$3,500–$5,000

↻

The Presence

  • Up to 5 custom-designed pages
  • Mobile-optimized, fast to load
  • One round of revisions
  • Best if your brand identity is already dialed in
↻

The Signature

$5,000–$7,500

↻

The Signature

  • Everything in The Presence
  • Up to 8 pages
  • Light brand refinement — palette, type, logo polish
  • Custom illustration or photo direction
  • Two rounds of revisions

These are starting points, not fixed packages — every project is quoted after a short session, based on page count, custom features, copywriting needs, and whether salon service-menu work is part of the scope. Ongoing maintenance is quoted separately.

"The bitterness of poor quality remains long after the sweetness of low price is forgotten."

— Benjamin Franklin

Get In Touch

Wanna create something groovy?

Tell me about your brand, your timeline, and your budget — I'll follow up to set up a session.

Start Here

Tell me about your project

A few questions so I can get a feel for what you need before we connect. Takes about two minutes.

What do you need? (check all that apply)
Are you in the beauty / salon industry?
What are you working on, and what's not working about what you have now?